Fractional CRO & VP of Sales
Enterprise SaaS Revenue Leadership
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4-Time Entrepreneur
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Salesforce.com
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Private Equity
What I do
Enterprise-Grade AI, Data & GTM, built for where you are now
Fractional CRO
Revenue leadership on a fractional basis: forecasting, pipeline architecture, comp design, board reporting.
GTM Strategy for AI & SaaS
ICP definition, packaging and pricing, sales motion design (PLG, outbound, or hybrid) for companies bringing AI products to market.
Sales Team Build & Turnaround
Hiring, coaching, and process design for early sales teams, drawing on enterprise playbooks from Oracle-scale orgs.
20+ years in enterprise SaaS
20+ years building, scaling, and turning around enterprise SaaS sales organizations—now helping AI and SaaS companies sharpen pricing, positioning, and sales motion for their next stage.
HOW WE WORK
01 / DIAGNOSE
Surface the constraint
A working session to identify where the revenue system is breaking—and what must change first.
02 / ALIGN
Design the operating plan
Turn strategy into a practical plan for the message, motion, metrics, people, and cadence.
03 / EXECUTE
Build the revenue rhythm
Lead the follow-through with the team so the new system becomes a durable way of operating.
REALIZED CLIENT OUTCOME
over a 12-month period
A focused engagement centered on revenue architecture, leadership rhythm, and sales execution.
IS THIS THE RIGHT FIT?
Pivotal Demand is most valuable when a founder or revenue leader wants clear decisions, direct collaboration, and measurable follow-through.
✓ You have meaningful demand, but growth feels inconsistent.
✓ You need senior revenue leadership before a full-time executive hire.
✓ You want a partner who will work inside the business—not hand over a slide deck.
Pivotal Demand
© 2025 Pivotal Demand. Fractional CRO & GTM strategy for AI, Data and SaaS.